This summer, several Seattle Fire Stations and the Seattle Fire Department Bike Medics will be issuing Bicycle Safety Citations to children who are properly wearing their helmet while bicycling, skateboarding or inline skating. Each citation entitles the child to a free child-size sandwich at participating Subway locations. The goal of the program is to reduce the incidence of childhood head injuries.
According to the National SAFE Kids Coalition, head injury is the leading cause of death in bicycle crashes and is the most important determinant of bicycle-related death and permanent disability. Head injuries account for more than 60 percent of bicycle-related deaths, more than two-thirds of bicycle-related hospital admissions and about one-third of hospital emergency room visits for bicycling injuries. The single most effective safety device available to reduce head injury and death from bicycle crashes is a helmet.